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John Resig post an article about genetic A/B testing realization on JavaScript. He writes:
I've long been interested in the concept of A/B testing (Also called split testing). It's a simple concept that should sit will with most mathematically-inclined types: You have a baseline interface in which you adjust a single variable, at random, for each user that visits your application. After a given amount of time you should be able to see if certain variables affect how your users behave (either negatively or positively).
Source: John Resig's blog.
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